As far as page layouts go, this one isn’t bad. There is proportion, balance, an easy line for the eye to follow. The recipe titles are clear; there is enough white space to lend a certain grace and clarity to the page. The typographer has utilized italics, all-caps, tab spaces and hyphens with a practiced and subtle eye. The page as a whole exhibits classic depths of margin and gutter. Clearly, a professional is at work and we should rightly take a moment to applaud what usually goes — by design — unnoticed. It is typographic poetry.
It’s a damn shame the actual words constitute such shit.
Salad Book, Better Homes and Gardens, 1969