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Showing posts with label Sexism. Show all posts
Showing posts with label Sexism. Show all posts

Saturday, May 5, 2018

Marzipan and Sexism



Once upon a time, in a land far, far away, men were married to their jobs, and women were married to their homes — hence the term “housewife.” A housewife’s job was to manage the running of the household, while a man’s job was to care for his all aspects of his employment. While the woman’s title reflected very directly her place in the larger scheme of things (the wife of the house), her husband (for they, too, were married, but in a different sense) was simply called a “man,” denoting his gender. This was because men did men’s things, like working outside the home, while women were defined by their marital status — which included both marriage to a man and marriage to a home. 

Within the home, a housewife was hoped to be extremely competent at a number of tasks — money management (called, confusingly, “husbandry”), decorating, gardening, cleaning, washing, child-rearing, and cooking. In her home, the housewife was a “cook”; she cooked things. If, however, a man engaged in the same tasks outside the home — at work, say — he was known as a “chef,” which means “chief.” He might also be known by any number of professional titles pertaining to the type of “cooking” he did: baker, butcher, etc.

But if a man attempted to “cook” inside the home, it ceased to be “cooking”; his work with foodstuffs became a “hobby.” The one exception to this was the assumption that the man handled any cooking of meat accomplished outdoors, in which case, he “manned the grill.”

In this 1955 Pathé film featuring a baker named Paul demonstrating how to make the ugliest and least-appetizing cake decorations that humankind has ever been subjected to, we find these distinctions taking pride of place in the narrator’s account, for this activity is for “the housewife, or the man who finds it an intriguing hobby.”

Enjoy!

Tuesday, April 17, 2018

How To Please Your Man


An old joke says that if you think the way to a man’s heart is through his stomach, you’re aiming too high.

If you get this joke, all it really means is that you’ve replaced one horribly sexist mindset for another: the idea that a man’s love can be won by either feeding or fucking him.



In 1962, recipe books and pamphlets still assumed that a woman was doing the cooking, and that her position within the home was secured by her doing so. Maple Leaf Mills, makers of Monarch brand flour, certainly thought so. Their booklet is full of cartoons such as these which leave no doubt about where the woman’s place is.




The Soft Way to Your Husband’s Heart, Maple Leaf Mills, 1962
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