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If cooks know that the way to a man’s heart is through his stomach, then cookbook writers know that the way to a woman’s heart is through her ego.
This heading is designed less to appeal to the technician who wants to cook things merely competently, but to the prideful woman whose pursuits in the kitchen are designed for personal glory. Aunt Jenny knows a thing or two when it comes to the psychology of the housewife who has perhaps lost other means of winning praise because her husband has become complacent about offering it, or because she’s become complacent about earning it in other ways. If the woman in question is not in the workplace, she needs to be queen of her domain, with a suited man ready and willing to tell the world how great her french fries are.
Enjoy Good Eating Every Day The Easy Spry Way, Lever Brothers Company, 1940
Also from this book: Spry