Saturday, February 18, 2012

Fried and Baked

The 1987 public service announcement from the Partnership For A Drug Free America, “This Is Your Brain On Drugs” has been ranked one of the top 100 ads of all time. It utilizes the slang commonly used to refer to hard drug use, being “fried.”

Though it lumps all drugs under one label (“drugs”), all drugs are not equal. Marijuana, for example, only leaves you “baked,” a far gentler cooking option which generally results in raising agents lifting a dough to make it high.

Nowadays we don’t have PSAs like this to warn people of the destructive effects narcotics have on your looks, your talents, your behavior and your career. The youth of America doesn’t need them. They have TMZ.

Cooking For Young Homemakers, Culinary Arts Institute, 1964

Also from this book: Roast Opossum, Fried BrainsCrown Roast of FrankfurtersRudolph the Red Nosed Pot Roast
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