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Friday, August 19, 2011

Beet-Pineapple Mold and Other Perfect Salads


 In his foundational text on the subject, The Elements of Typographic Style, Robert Bringhurst notes that “typography exists to honor content.” He goes on to say: “when type is poorly chosen, what the words say linguistically and what the letters imply visually are disharmonious, dishonest, out of tune.”

As far as page layouts go, this one isn’t bad. There is proportion, balance, an easy line for the eye to follow. The recipe titles are clear; there is enough white space to lend a certain grace and clarity to the page. The typographer has utilized italics, all-caps, tab spaces and hyphens with a practiced and subtle eye. The page as a whole exhibits classic depths of margin and gutter. Clearly, a professional is at work and we should rightly take a moment to applaud what usually goes — by design — unnoticed. It is typographic poetry.

It’s a damn shame the actual words constitute such shit.

Salad Book, Better Homes and Gardens, 1969

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